Roger Federer and Mads Mikkelsen have fun in this advertising campaign for Swiss Tourism.
When summer ends, the countries of northern Europe begin their tourism campaigns. We recently saw how Ireland drew on history to claim itself as the birthplace of Halloween. Now it is Swiss Tourism who is promoting the Helvetic country for the autumn season, one of the most important seasons for Swiss tourism.
And it does so with a fun advertising campaign with Swiss Roger Federer and Mads Mikkelsen as a guest, in a hilarious story about how to enjoy Switzerland in Autumn. The Danish actor shares scenes with one of the most emblematic ambassadors of the Swiss country.
“Falling for Autumn” is the title of the Swiss Tourism advert starring Roger Federer and Mads Mikkelsen and produced by the agency Wirz Group. The campaign aims to promote the beauty and fantastic landscapes of Switzerland in autumn.
This time, Swiss ambassador Roger Federer shares the scene with Danish actor Mads Mikkelsen. Both are preparing to shoot an advertisement in the idyllic Swiss landscape. The Danish actor ends up delaying the shoot because he is soaking up the Swiss autumn. The desperation of everyone, looking for the actor, ends up delaying the shoot.
According to Livio Dainese, co-CEO of Wirz Group: “The campaign invites tourists to experience Switzerland with all their senses: sight, hearing, smell, taste and touch.” This campaign by Swiss Tourism will be accompanied by online and offline actions, as well as a special focus on neighbouring countries such as France, Germany, Italy, the United Kingdom and Spain.
Watch | YouTube
