H&M Christmas advert 2024 is an ode to love
The campaign has been directed by Albert Moya
H&M’s Christmas advert invites us to celebrate love in every possible way.
Fashion brands are always a key player when it comes to Christmas adverts. They know that they are one of the star gifts at the holidays and, just like cologne brands, they go all out to face the Christmas campaign with the best possible expectations.
We recently saw Barbour, the British fashion brand, align itself with the Aarman studio for its Christmas campaign. Now it’s H&M’s turn, which, in its Christmas advert, wants us to celebrate love in every possible way.
“Holiday 2024” is the title of H&M’s Christmas advert. It was directed by Albert Moya and stars models Mona Tougaard and Gemma Ward or singers Kim Gordon and 070 Shake.
The piece is a series of images captured in different shoots that the brand has done for its campaign. In it we see how different models give their opinions about what love is and what it represents. The images show us moments of tenderness and love, reflected through different generations, families and origins that offer us intimate moments.
The models wear the new H&M garments, which are part of the brand’s Christmas collection. They are a set of pieces that the brand describes as timeless and are inspired by the elegance of the 60s and 70s. Elegant, minimalist and monochromatic in style, just like the H&M 2024 Christmas advert.
Watch | YouTube
