The second part of the Schweppes commercial: “Rencontre Martienne”
The commercial is a continuation of "Mission to Mars"
The Schweppes commercial is the second part of the acclaimed “Mission to Mars”
In March, the beverage brand Schweppes launched a global campaign to reimagine its brand positioning. An ambitious production titled “Mission to Mars” depicted an astronaut arriving on Mars with calm and serenity.
Immediately, the Schweppes commercial generated buzz as people tried to find out who was the actress in the Schweppes commercial and what was the song featured in the commercial. Now, Schweppes has released the second part of the campaign, showing us what happens once the protagonist has landed on the Red Planet.
Schweppes – Rencontre Martienne
“Rencontre Martienne” (“Martian Encounter”) is the title of the Schweppes commercial created by the agency TBWA\Paris. It is directed by Susanna White and produced by Ridley Scott Associates.
The Martian visual universe of Schweppes was made possible thanks to a top-tier artistic team, including John Mathieson (Director of Photography for Gladiator I & II), Will Htay (Production Designer on Star Wars), and Janty Yates (Oscar winner for The Martian). Together, they created an aesthetic that blends science fiction, futuristic design, and flawless advertising sophistication.
In this second part, Ava, the protagonist of the Schweppes commercial, encounters a hidden Martian civilization deep within the Red Planet. Surprised, they perform a welcoming ritual that involves an exchange of gifts. The Martian ambassador offers her the “Gold of Mars”, a drink considered the most precious on their planet. In return, the protagonist offers a bottle of Schweppes Agrumes, a beverage with a delicate balance of four citrus fruits.
The Schweppes commercial trilogy is expected to conclude with a more intimate story, introducing us to the intensity of Schweppes Ginger Beer.
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