Nicole Kidman visits Brancusi’s sculpture to the rhythm of David Bowie. In the world of advertising, there is room for everyone. The democratization of the internet and globalization have allowed every brand to have its own platform to communicate with…
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The Best Super Bowl 2026 Commercials Between the Seattle Seahawks and the New England Patriots This weekend, the 60th edition of the Super Bowl, known as Super Bowl LX, took place at Levi’s Stadium in Santa Clara, California. In the…
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John Travolta reprises his role as Danny Zuko in a spectacular Christmas advert. This year, Christmas adverts are reaching an exceptionally high level. Many brands have delivered outstanding and highly original holiday campaigns. Such is the case with the Capital…
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Apple’s Christmas advert is a handcrafted story made with puppets. It seems that this year brands are determined to surprise us with their Christmas commercials. Examples like the Suchard Christmas ads or the brilliant John Lewis holiday campaign are proof…
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Ikea’s new advert makes its price tag the only protagonist to anticipate the emotions yet to come. If there is one brand capable of evolving its communication without losing its essence, it’s Ikea. The Swedish brand has been delighting us…
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Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that…
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The Tempo commercial is a moving story about a taxi driver’s empathy with his passengers. In the world of advertising, there is often a tendency toward grandiosity and spectacle. But sometimes the simple, everyday stories are the ones that resonate…
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The Schweppes commercial is the second part of the acclaimed “Mission to Mars” In March, the beverage brand Schweppes launched a global campaign to reimagine its brand positioning. An ambitious production titled “Mission to Mars” depicted an astronaut arriving on…
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McDonald’s Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are…
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The protagonist of the Schweppes “Mission to Mars” advert is Melissa James. It’s one of the most mesmerizing advertising campaigns of the year. Directed by Susanna White (“Generation Kill” and “Star Wars: Andor”) and featuring costume design by Janty Yates…
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PETA commercial reimagines the “Do It Yourself” format as “Dismember It Yourself” If there’s one NGO that’s particularly active in the advertising world, it’s PETA. The association People for the Ethical Treatment of Animals has long been creating impactful campaigns…
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Waitrose’s Christmas advert challenges us to find the culprit behind a heinous crime at Christmas dinner. Christmas adverts tend to have a very strong tone. Warmth, emotion, adventure and humour are common elements in the Christmas campaigns of major brands.…
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The Maybelline advert launched in the UK is a message to young people to take care of their mental health and their relationship with social media. Mental health is undoubtedly one of the trends and the great workhorse of generation…
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Adidas’ campaign focuses on pressure control with three ads that link young people and professional athletes. In the world of sport, pressure is one of the elements that athletes will sooner or later have to deal with. Whether in team…
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The Uber Eats ad starring the famous actor kicks off the start of the NFL season. The NFL regular season is usually very short in time compared to other leagues such as the NBA or football. This competition lasts 18…
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