Amazon Business’s advert is a story about pirates: “Run a Tighter Ship”
The creative agency Joint has been in charge of the advertising campaign
The Amazon Business advert brings us a fantastic story of pirates and treasure.
Amazon es una de las marcas más reconocidas a nivel mundial. De sobras es conocida su tienda online, así como su servicio de streaming. Pero lo que no sabe todo el mundo es que Amazon también ofrece servicios en la nube y tiene una división para empresas llamada Amazon Business.
Amazon Business is a wholesale purchasing and sales service that aims to offer the best prices to companies. To demonstrate this, it has launched a spectacular advertising campaign set in the era of pirates.
“Run a Tighter Ship” is the title of the Amazon Business advert, Amazon’s division focused on businesses. It was produced by the agency Joint, directed by Traktor and with post-production by Rasca.
The backdrop for the Amazon Business advert is a 17th-century pirate galleon. The reason? To perfectly capture the essence of adventure while highlighting the benefits of Amazon’s enterprise division. From navigating storms to the challenges of shopping, Amazon Business solutions streamline your daily adventures.
According to Algy Sharman, Creative Director at Joint, in a statement: “It has been a pleasure to collaborate on this campaign with the Amazon Business team. We have enjoyed the challenge of creating work that incorporates storytelling and craft in a compelling and impactful way.”
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