The Asics advert encourages us to move to improve our mental health.
It is proven that playing sports improves our mental health. But there is a very important obstacle that discourages us from doing it and that is the desire to do it. Starting to run, go to the gym, or walk is always difficult, since it requires an effort and we will not see results in the short term. But if we set our minds to it, it will be very beneficial for our mental health.
That is the leitmotif of the Asics advert, which encourages us to move to do whatever it takes. You don’t have to run very fast, very far or lift a lot of weight. You just have to enjoy the fact of starting to do sports, disconnect your mind and enjoy the moment.
“Move your body, move your mind” is the title of the Asics advert made by the creative agency Agit8 and set in Tokyo.
The piece shows us the benefits of sport for our well-being and mental health, thus escaping messages about competitiveness or self-effort from other brands and very common in sports marketing.
Recorded in Tokyo, the Asics advert celebrates the serenity and simplicity of movement and reminds us that we only need a pair of trainers to disconnect from the world and improve our mental health. This is represented in the piece as a contrast between urban landscapes and the feeling of calm and serenity that doing sport gives us.
According to Gerry Human, Executive Creative Director of Agit8: “Most sports brands make you feel like you need to run a marathon or beat a record to be a winner. But this campaign turns that idea on its head. Movement is a triumph in itself. Because when your body moves, your mind follows, and that’s when the real magic happens.”
Watch | YouTube
