Barbie advert highlights children’s imaginative power
The creative agency 72andSunny has been in charge of the advertising campaign
El anuncio de Barbie da el pistoletazo de salida a la nueva campaña global de la marca.
Mattel’s “Barbie” brand has long been a symbol of imagination for boys and girls, where playing with dolls inspires creativity and empathy in children. This new positioning, in addition to the success of the film starring Margot Robbie and Ryan Gosling, has catapulted the brand.
Now, they are launching a new global campaign for the upcoming Christmas season. In it we see how different boys and girls of all nationalities play with their dolls, letting their imaginations run wild.
“Give Limitless Possibilities” is the title of the Barbie advert created by creative agency 72andSunny. The campaign premiered during the women’s basketball game between the Chicago Sky and the Indiana Fever.
The piece shows us different children of all nationalities in different countries around the world and how they all play with their Barbie dolls. The small Mattel doll helps them let their imagination fly in all kinds of activities, from painting, singing, to dancing. The brand highlights the role of Barbie as a key tool in the emotional and creative development of children.
According to Krista Berger, vice president of Barbie and global head of dolls at Mattel: “It’s about building on that shared humanity and relatability by showcasing the brand and in this particular case, doll play in all its joyful, playful, messy and sometimes very loud forms.”
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