“Quiet the Noise” is the title of Apple’s commercial to announce its AirPods Pro and shows how the improved noise cancellation feature works. In Apple’s advertising campaigns, one could talk about different styles depending on the type of product they…
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“The Hand” is the title of the Volkswagen commercial that recalls the famous advertisement for little Darth Vader. Volkswagen’s relationship with pop culture has always been close. We all remember the fantastic 2011 commercial “The Force” considered one of the…
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“Unfilter México” is the title of the Corona ad that aims to remove the yellow filter to represent Mexico. In Hollywood, scenes showing locations in Mexico, the Middle East or India are often represented with a yellow filter. A trick…
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“Built to resist” is the title of EastPak’s commercial that imagines its products on the red planet. What brands will be used once we colonize Mars? This question and marketing-fiction exercise is what they have done at the headquarters of…
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“Holding out for a ZERO” is the title of the Guinness commercial for St. Patrick’s Day When we talk about advertising, Guinness deserves a prominent section for what it has contributed to the sector. Not surprisingly, since 1928 he has…
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Dove’s campaign is a call not to use TikTok’s popular “Bold Glamour” filter that distorts real beauty. Filters in applications such as TikTok or Instagram are being the center of debate when we talk about low self-esteem and the use…
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“Masterpiece” is the title of the Coca-Cola commercial, which pays homage to works of art in one of the year’s campaigns. It’s hard to understand but advertising can still surprise us. After so many campaigns and so many creative projects,…
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Las leyes suizas obligarán a la mítica marca a modificar el logotipo para eliminar el mítico monte Cervino de su packaging. Brand and packaging lovers are mixed up these days. The reason? One of the most recognizable packaging in the…
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Faber-Castell’s “Erase is creating” shows us that error is a part of the creative process. In a global and digital age, classic advertising has been dethroned by programmatic advertising and viral campaigns. That is why when we see a simple…
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We know the actor from Givenchy: Gentleman Society. One of the fashionable actors. Givenchy, the French fashion firm has taken over one of the most sought-after models of the moment to present its new perfume model “Gentleman Society”. The idea,…
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“Foodtruck Billboard”, McDonald’s has turned a billboard into a Food Truck to present its new hamburger. Outdoor advertising is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative…
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“The Full Picture” is the title of the Philips campaign where a former patient surprises the radiologist who saved her life. In the world of marketing and advertising we usually know those products that companies sell to the general consumer.…
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“Cultural Avatars” is an Orange initiative that is committed to the rise of the African community in gaming. Gaming is one of the main entertainment platforms in the world today. And it is that last year it billed close to…
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“Remember how much you loved electric cars” is the title of the nostalgic Renault commercial. The transition to electric models is providing an opportunity for brands to renew their corporate image. BMW presented its “Forwardism” and Audi has opted for…
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Disney’s commercial commemorates its 100th anniversary by highlighting its strength and vision for the future. Disney celebrates 100 years. Walt Disney wasn’t think when they founded the studio in 1923 to compete against Fleischer Studios, which in 2023 would be…
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