Colgate’s new sonic identity aims to capture optimism with “The Sound of Colgate” Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer.…
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“New Girl” is the title of Nike’s latest campaign in Japan that criticizes the disparity of opportunities between men and women. Nike continues to release pieces under its “Play New” concept. A line that is committed to overcoming those limits…
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The actor in the new Audi E-tron ad is Regé-Jean Page, one of the hottest actors. The future is already here, and it is that practically all the brands have launched their electric car. Little by little the options to…
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H&M’s commercial with Paloma Elsesser presents the new line of bikinis for all sizes. Summer is just around the corner and brands are starting to launch their summer campaigns. One of the first has been the Swedish multinational H&M, which…
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The latest Ikea commercial in the UK introduces us to a robot that fights against pollution. In the last year, sustainability has become the new workhorse for brands. Millions of euros are spent on communicating an ecological and sustainable image…
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TikTok’s commercial for the Euro 2020 is a fun overlay of real images with videos from the app. In the wake of the pandemic, TikTok usage grew exponentially around the world. What was once a net for pre-teens doing dances…
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Who created the McDonald’s logo? We review the history and origin of the McDonald’s logo. If we talk about the yellow “M”, you will surely know what brand it is. That’s why the McDonald’s logo is one of the ten…
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We look at the best commercials of 2021 and the best advertising campaigns of the year so far. We have reached the middle of the year and we have to take stock of what 2021 has brought us. The year…
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France TV’s commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece. The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is still embroiled…
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The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with “The Kids Are Not Alright” Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook Promise…
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“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most…
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“Welcome Back” is Guinness’ emotional ad to celebrate the reopening of pubs in the UK. The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services…
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“The Mess We Miss” is the Pepsi commercial that indicates those behaviors before the pandemic that we will have to change in the future. Little by little, many countries are vaccinating their inhabitants and, little by little, normality is returning…
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The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike’s communication in the last 10 years had become a bit vindictive. The brand detected that,…
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Lacoste and Polaroid have made a cobranding launching a new collaborative collection. For some time now, it is common to see how brands collaborate with each other. We have recently seen the case of Adidas and Lego sneakers and now…
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