Citroën’s campaign created with artificial intelligence

The agency VMLY&R Lima is in charge of the advertising campaign

The French Reconnection | Campaña  de Citroën

The Citroën campaign generates through artificial intelligence paintings of the great French artists and the brand’s cars.

Artificial intelligence has burst onto the creative scene and is called to be a “game changer” in the world of marketing and advertising. Many creatives are starting to use AI to carry out amazing and creative advertising campaigns.

This is the case of the campaign created by Citroën in Peru, where younger drivers do not associate the French brand with their country of origin. To remedy this, they have created this original advertising campaign.

“The French reconnection” is the title of the Citroën campaign created by the agency VMLY&R Lima. It aims to inform young Peruvians that the Citroën brand originates from France. To do this, using artificial intelligence, it has created pictorial works of the great French artists with a car of the brand in them.

So the message is that Citroën is as French as Monet, Gauguin, Delacroix, Manet or Cézanne. And he has asked the artificial intelligence to create paintings in the same style of each of the five French artists but adding a car of the brand.

The final result has been shared on the brand’s social networks with a clear message: “Citroën is as French as Monet”.

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