Coca-Cola and Star Wars launch a limited collection: “Refresh Your Galaxy”
The advertising campaign was handled by WPP Open X and Ogilvy agencies.
Coca-Cola and Star Wars celebrate the launch of their limited edition with a tribute to the saga’s fans.
Few rituals are as powerful as going to the movies and ordering popcorn with a Coca-Cola. And when we talk about cinema, we must mention the most iconic saga in the world, with fans of all ages: Star Wars.
Well, Coca-Cola and Star Wars have launched a limited edition of 30 cans and bottles with exclusive Star Wars character designs. And they’re celebrating with an advertising campaign that pays tribute to the saga’s fans.
Coca-Cola x Star Wars: Refresh Your Galaxy
“Refresh Your Galaxy” is the title of the Coca-Cola and Star Wars campaign for the launch of a limited edition. It was created by Coca-Cola’s agency WPP Open X in collaboration with Ogilvy, EssenceMediacom, Hogarth, Disney Corporate Alliances, forpeople and Momentum.
The ad shows a screening of the original film Star Wars: A New Hope. Everyone is dressed up for the occasion: stormtroopers, Mandalorians, droids, Jedi, and of course, Darth Vader. The moments before the film begins are full of references to classic scenes from the franchise—a recurring theme throughout the ad.
When the iconic duel between Darth Vader and Obi-Wan begins, the film cuts out due to technical issues. The audience takes it in stride and begins to recreate their own battles inside the cinema. Suddenly, the theater becomes a battlefield filled with characters from the saga, shot in scenes reminiscent of the original films.
The Coca-Cola and Star Wars commercial is a tribute to all the fans who have admired the Star Wars universe throughout their lives. This collector’s edition of Coca-Cola includes 30 cans and bottles with exclusive Star Wars character designs. Among them we find Obi-Wan Kenobi, Queen Amidala, The Mandalorian, Lando Calrissian and Emperor Palpatine for the original flavor, and Darth Vader, Yoda, Leia, Anakin, Luke, Chewbacca and Han Solo for the Zero Sugar edition.
The cans and bottles include a QR code on the packaging that unlocks augmented reality experiences. Users can record messages in hologram format, just like the iconic Leia scene where she calls for Obi-Wan’s help. The goal: for fans to use this tool to share positive messages with their communities.
According to Islam ElDessouky, global VP of creative strategy and content at Coca-Cola: “This collaboration is about more than just bringing together two iconic brands. It’s a celebration of the power of Star Wars fandom, of shared passions, and the strength of community when we lift each other up.”
Mindy Hamilton, SVP of global marketing at Disney, commented: “Star Wars is a powerful cultural force around the world, with millions of fans who carry these stories beyond the screen. This custom campaign is for them and inspired by them.”
Watch | YouTube
