The Coca-Cola Christmas advert reinterprets its classic “Holidays Are Coming” with artificial intelligence.
Every year, Coca-Cola launches its Christmas campaign but beforehand gives us a short preview titled “Holidays Are Coming”. And yes, it’s the typical Coca-Cola Christmas advert featuring trucks arriving at towns through picturesque, Nordic-like landscapes.
Well, this year Coca-Cola delights us with another holiday piece — with the caveat that it was made entirely using Artificial Intelligence. A questionable decision after the cold reception last year’s ad received.
Coca-Cola – Holidays Are Coming 2025
The Coca-Cola Christmas advert is titled “Refresh Your Holidays” and was produced entirely with artificial intelligence by WPP Open X and led by VML.
The piece recaptures the magic and emotion that have always defined Coca-Cola, but this time with a more technological and sensory approach. Artificial intelligence becomes a creative tool that brings to life a story full of visual details, reinforcing the message of human connection and shared celebration.
In this 2025 version, Coca-Cola again leans on AI to modernize the classic holiday truck spot, delivering a visually more complex and immersive piece. In it, various animals react to the passing illuminated caravans, creating an experience that blends nature, emotion and the brand’s unmistakable holiday spirit.
The production was handled by Silverside AI, the innovation and development lab founded by the Pereira O’Dell agency and the Serviceplan group, responsible for merging technology, art and emotion in a single audiovisual narrative.
The result is an advert that keeps Coca-Cola’s essence intact while adapting it to a new era in which artificial intelligence does not replace human emotion but amplifies and enhances it.
Watch | YouTube
