Corona commercial for the Paris Olympics: “For Every Golden Moment”
The Gray Brazil agency has been in charge of the advertising campaign
The Corona commercial encourages us to live our golden moments even if we do not participate in the Olympic Games.
The advertising campaigns for the Paris 2024 Olympic Games continue to arrive. After the surprising Nike commercial, the hugs from Coca-Cola and the surprising story from Air Canada, it is the turn of Corona zero, one of the global sponsors of the event.
And it does so with a campaign that reminds us that we have to live our golden moments even though we do not participate in the Games. To this end, it has activated the “Golden Venues” initiative in which the brand invites its consumers to reconnect with nature.
Corona Zero Commercial | For Every Golden Moment.
“For Every Golden Moment” is the title of the Corona commercial for the Paris 2024 Olympic Games. It has been made by the Gray Brasil agency and announces its “Golden Venues” in which it will transport seats from the Olympic Games venues to different places in the world.
This initiative invites consumers to celebrate life’s golden moments and reconnect with nature. To do this, it has placed different seats from the venues of the Paris Olympic Games, such as Champ de Mars, Grand Palais and Le Concorde, placing them in impressive sunset destinations around the world.
The Corona commercial is a succession of interspersed images that show the continuity of the great events with the fantastic landscapes around the world. With smooth and very well executed transitions, we will see how each movement of the Olympic athletes is replicated in everyday life.
According to Clarissa Pantoja, vice president of Corona Global, in a statement: “Corona Cero offers this gift to fans as an opportunity to experience the feeling of the Olympic golden moment through Golden Venues. By bringing the same seats as those in the Olympic Games stadiums to the most incredible places in the world, we remind fans that golden moments also exist in the beauty of nature that surrounds us all.”
For his part, Gabriel Schmitt, global creative director of Grey, added: “We wanted to show the world that golden moments can happen everywhere. By bringing the same seating as those in the Olympic stadiums in Paris to stunning venues around the world, Corona Cero reminds everyone to enjoy these moments.”
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