The Corona Extra advert presents us with a very summery campaign starring Pedro Pascal.
If there is a trending actor right now in Hollywood, it is Pedro Pascal. The famous actor of Chilean origin, star of “The Mandalorian” or “The Last of Us”, is one of the most sought-after actors, also in advertising.
Now he stars in the Corona Extra advertising campaign, a refreshing summer story where the brand pays tribute to its roots and invites us to enjoy the beach, even if we are not there.
“One Man’s Journey” is the title of the Corona Extra advert starring Pedro Pascal and made by the agency MullenLowe. The campaign wants to emphasize the mental state of drinking a Corona and invites us to leave stress behind.
The piece shows us Pedro Pascal having a beer in a bar. But it won’t take long for a new journey to begin to represent the idea of flowing and living the good things in life. With touches of humor and fantasy, the Corona Extra advert emphasizes the concept of “The Finest Life.”
According to Chris Adams and Ross Cavin, creative directors at MullenLowe: “We wanted Pedro to be Pedro in the spot. We wanted to unleash his positivity, his adorable braggadocio and his natural charm to show the world that the fine life is perfectly possible, and “It’s something as simple as letting yourself go and refreshing your point of view with a cold Corona in your hand.”
For his part, Matt Lindsay, chief marketing officer of Corona Extra: “We believe that Corona symbolizes the optimism that overcomes you when you are at the beach, regardless of where you choose to drink this beer. Partnering with Pedro has added a new dimension to the campaign advertising, marking an evolution in tone and providing a fresher perspective that we hope will inspire people to escape the stress of modern life.”
Furthermore, Pedro Pascal has filmed several capsules in Spanish.
Watch | YouTube
