The Doritos Super Bowl commercial features Jenna Ortega’s grandmothers in an explosive campaign.
Doritos is one of the brands that never fails in Super Bowl halftime commercials. This year it surprises again with an explosive campaign to present its new product, Doritos Dinamita and starring Jenna Ortega, the popular actress from “Wednesday.”
The advertising campaign shows us a spectacular chase between Jenna Ortega’s grandmothers, called Dina and Mita, and the poor boy who took the last bag of Doritos from the supermarket.
“Dina & Mita” is the title of the Doritos commercial for Super Bowl created by the agency Goodby Silverstein & Partners. It will be broadcast during the third quarter of the 58th edition of the Super Bowl.
The piece shows us how Jenna Ortega is with her grandmothers shopping at the supermarket. These are called “Dina” and “Mita” in a fun play on words towards the product they advertise. A new version of doritos sticks with lemon-lime and spicy flavor.
But, before taking the last bag left in the supermarket, a boy passes them by who doesn’t understand how these grandmothers could want that product. From there, a thrilling chase ensues with the grandmothers in their electric chairs and the poor boy.
According to Jenna Ortega, about the campaign: “Everyone will love Dina and Mita as much as I love them. Their fire and flavor came across so authentically in the commercial, thanks to the talented team. It means a lot to me not only to star alongside Dina and Mita, but also collaborate with the entire team to bring the story to life and connect with Latin and Hispanic cultures.”
Brett O’Brien, PepsiCo’s chief marketing officer, also commented: “Doritos has built a legacy over the past 24 years with Super Bowl campaigns, but we’ve never been seen like this before. This year we’re not just providing entertainment to fans. “By introducing Dinamita during one of the most important cultural moments of the year, we are speaking directly to consumers who are looking for something new, different and full of flavor.”