The Dove advert is titled “Most Likely To” and shows us all the insecurities that teenagers display, at a crucial time for their development.
Adolescence is a crucial time for the development of any human being. The physical changes we undergo can undermine students’ self-esteem and are ideal ground for the emergence of insecurities that we can carry with us throughout our lives.
That is why Dove’s latest campaign puts the spotlight on many of these insecurities suffered by students in high schools and highlights the need for emotional support to be able to deal with them.
Dove campaign | Most Likely To
“Most Likely To” is the title of the Dove advert created by the agency Ogilvy in collaboration with Edelman and PHD and launched in Canada. The campaign kicks off the first “Dove Day” to be celebrated in the country’s classrooms.
The piece puts the spotlight – and never better said – on those students with low self-esteem who will surely not go to school to study. It may be because of their smile, the size of their thighs, counting calories in math class or self-harming at home because of their appearance.
The Dove advert is based on a report by the brand where 2 out of 3 girls stop participating in school activities because of their appearance. 3 out of 10 teenagers would sacrifice their grades to have an ideal of beauty and 6 out of 10 stop having social commitments because of their lack of confidence.
Commenting on the results, Divya Singh, head of personal care at Unilever Canada, said: “Body confidence is absolutely crucial, especially for young people, who are negatively impacted by the restrictive beauty standards in today’s society. Dove Day is an opportunity to provide young people with the resources and support they need to build their body confidence and self-esteem, and ensure that teens can thrive both in and out of the classroom.”
Watch | YouTube
