The Greenpeace commercial denounces the damage done to the ecosystem by the consumption of nuggets.
If we stop to think about it, any food that is sold in masses has a terrible impact on the environment. That is why we must always buy locally and local products. If anyone had any doubts about how large-scale consumption affects, just look at this Greenpeace commercial to realize the reality.
It is a clear criticism of fast food restaurants, which are in a struggle to show that their product is fresh and grown by the farmers of each area. And this time, an attack on the KFC chain that, despite its constant advertising campaigns, does not go very well.
Tout ça pour des nuggets! (All this for a few nuggets) is the title of the Greenpeace commercial in France made by the H5 studio. In it, he directly criticizes the KFC chain, showing it as a fictitious chicken brand, called TGC. Thus, we see the entire production chain from when the product is grown until we eat it in the restaurant.
And it does so effectively, through reverse narration. By reversing all the video clips, a movie is created that shows us step by step all the elements that are part of this production chain.
From chicken farming, transportation, food production and massive soy imports. Everything leads us to the fact that the ecosystems of South America are being systematically destroyed by the development of extensive agriculture. The final slogan of the Greenpeace ad, “Au bon goût de brûlé” (With a good burnt taste) links the frying of chicken to the intentional burning of forests to use as farmland.
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