The Jurassic Park advert is an Xfinity campaign showing what would have happened if nothing had gone wrong.
This Super Bowl is giving us absolutely unforgettable campaigns. The bar was already high with the Pepsi ad and the polar bear, but then Xfinity came along to prove that yes, it could go even higher.
And it does so with an advert that brings back the original Jurassic Park cast, showing us what would have happened if the systems on Isla Nublar had never failed. A fun campaign designed to highlight the benefits of Xfinity products.
Xfinity – Jurassic Park… Works
The Jurassic Park advert created by Xfinity is titled “Jurassic Park… Works”. It was directed by Taika Waititi and brings back the characters from the original film, played by Sam Neill, Laura Dern, and Jeff Goldblum.
In this alternate version, the park actually works. The reason? Comcast’s Xfinity connectivity keeps all systems stable and secure. There are no outages, no power failures, no fences shutting down, and no doors opening at the worst possible moment. Instead of running from a T-Rex, the protagonists get to enjoy the experience like any visitor at a futuristic theme park.
The Jurassic Park advert is brilliant: the brand doesn’t just talk about speed or coverage, it dramatizes what a reliable connection truly means. Xfinity turns cinematic chaos into a technological success story. Where there was once tension, there is now peace of mind. Where there was a thriller, there is now a frictionless experience.
In addition, the campaign is supported by a platform that expands the concept, using situations from the Jurassic Park universe to explain—through clear and entertaining examples—how its connectivity solutions prevent problems before they happen. It’s fiction, yes, but the real-world application is direct: at home, at work, or in any connected system, stability is everything.
Watch | YouTube
