Ford has made the largest advertising billboard in the world in Madrid.
In the world of outdoor advertising there are always two maxims to be overcome: to be the most original, or to be the greatest. From the first we have many examples of which we have spoken in our blog, but can not be certified by the Guinness Book of Records.
Now, Ford has made the largest advertising bill in the world and has placed it in Madrid. The billboard installed in the Spanish Building of Madrid is the largest advertising fence in the world. The assembly is certified by the Guinness Book of Records, thus unseating LG. Previously the record was established by LG, with a billboard advertising in Saudi Arabia to announce its LG G3.
The billboard measures 5,265 m², weighs two tons and occupies 470 windows of the emblematic Madrid building. For the illustration, they have invested about 65 hours. On the billboard is announced the new Ford EcoSport, a SUV range vehicle designed for those who like to enjoy far from the city. The claim “Life is out. And you?” Invites us to leave the urban environment.
Finally, for its assembly, about 600 anchors have been required and 7 operators have intervened. These have divided the work in two days to avoid collapsing traffic in the city. At the end, Ford will give a second life to this material by donating the fence to the Apascovi Foundation, a special employment center with people for disabilities.
Via | Reason Why