The Lego christmas commercial combines Katy Perry with children’s imaginations.
Once Halloween is over, brands prepare for the Christmas campaign. The fact that many families take advantage of Black Friday to make Christmas purchases is forcing brands to launch campaigns earlier and earlier.
This is the case of the Lego christmas commercial, which opens with a piece full of color and imagination starring Katy Perry. It is the first time that the popular toy brand has a famous character for its Christmas campaign.
Lego christmas commercial has been made by the brand’s internal agency. “The Lego Agency” is the one who marks the creativities at all levels of the Danish company. It has had the collaboration of the Traktor collective, which has already helped in the 2021 Christmas campaign.
Katy Perry is the protagonist of an advertisement that shows us the positivity of children when it comes to fantasizing and imagining. The star of Santa Bárbara uses her imagery in favor of the piece. The brand asked the children to build a vehicle to appear in the spot and they did it with different elements: a space rocket, a giraffe and other Lego pieces, which the brand later replicated on a real scale.
The surprised expressions of the children in the Lego ad were not scripted. The joy of the little ones when seeing their creation in real size was natural.
The Lego commercial lasts one minute but will have extended versions that will reach 3 minutes. These will extend the story of the ad combined with short length pieces. The campaign will be released in 35 countries through television, social networks, outdoor advertising, points of sale and digital channels.
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