Marks & Spencer Food’s Christmas advert 2025: “Traffic Jamming”
The advertising campaign was handled by the agency Grey London.
The Marks & Spencer 2025 Christmas advert brings back Dawn French and her magical Christmas fairy.
Every year, in Christmas ads, the chain Marks & Spencer stands out. Each year, the British giant surprises us with a story that blends humor, emotion, and that magical touch that has become part of its Christmas signature.
On this occasion, actress and comedian Dawn French returns as the star of the Marks & Spencer 2025 Christmas advert, reprising her role as the magical fairy who has been accompanying the brand since 2021. This time, she not only lends her voice but also appears on screen.
M&S Food – “Traffic Jamming”
The new M&S Food Christmas advert, titled “Traffic Jamming,” was created by the agency Grey London and officially premiered in early November, kicking off the Christmas season in the UK.
The spot shows Dawn French stuck in a classic Christmas traffic jam while Chris Rea’s “Driving Home for Christmas” plays. Her frustration grows as the cars remain stationary—until her magical alter ego, the Christmas fairy, appears and, with a wave of her wand, opens the doors of a Marks & Spencer truck full of festive food.
The actress slides across a car hood in a funny scene to reach the truck and distribute the brand’s signature products to the drivers stuck in traffic. Among them are creations by chef Tom Kerridge, such as the Pork & Mushroom Pâté and Fish, Chip & Pea Bites with their original salt and vinegar coating.
Dawn French herself commented on the shoot: “Nothing kicks off the festive season quite like the journey home for Christmas. This year, my fairy brings a truck full of joy and treats to turn a traffic jam into a proper celebration. From Tom Kerridge’s pork and mushroom pâté to the fish and pea bites… a delight in every bite!”
Meanwhile, singer Chris Rea, whose iconic song sets the rhythm of the spot, added: “It’s wonderful to see that ‘Driving Home for Christmas’ still resonates with people so many years later. I wrote it in the 80s about the joy of returning to your loved ones, and that spirit fits perfectly with the message of Marks & Spencer.”
Watch | YouTube
