The Nespresso commercial features George Clooney as a daring detective on a luxury train.
Nespresso is the brand of coffee capsules owned by Nestlé. A brand that has been innovating to prepare espresso coffee in our homes since 1986, but it was not until the 2000s when it changed its strategy to position itself as a brand associated with luxury and exclusivity.
This new positioning was strengthened thanks to the prominence of George Clooney in its advertising campaigns starting in 2006 with his famous “What Else?”. Since then, the American actor has starred in several campaigns associated with the brand. The latest? playing a detective on a train in the purest Orient Express style.
The Nespresso Detective.
“The Detective” is the title of the Nespresso commercial starring George Clooney, Eva Longoria, Kim Go Eun and Camille Cottin. A luxurious cast to further strengthen the brand’s sense of exclusivity.
The piece shows us George Clooney dressed as a detective who must solve a crime on a luxury train. In the purest style of “Murder on the Orient Express” he must figure out who has stolen all the train’s jewels from the glamorous Camille Cottin. Jewels that, of course, are Nespresso capsules.
With an unmistakable style of clever twists, humour and mystery, the Nespresso advert follows the brand’s classic visual codes. The campaign was shot at the legendary Cinecittà studios in Rome.
According to George Clooney: “Working with Nespresso is always a pleasure, and this campaign was especially fun because of the script and the cast. It was my first time working with my friend Eva, who together with Kim formed a perfect duo to try and trick me. They both brought a lot of energy to the set and worked in harmony. It was also great to meet Camille again, who always adds a touch of sophistication ideal for her role.”
Meanwhile, actress Eva Longoria added: “Nespresso campaigns always stand out for their cast, and I’m delighted to be part of this family. Filming was great fun thanks to the comedic tone of the script and the great rapport between everyone. I’ve known George for a while, but this was our first collaboration, and it was a pleasure to share the set with him, Kim and Camille.”
Watch | YouTube
