The New York Times commercial is a clever campaign reminiscent of the award-winning “The truth is worth it.”
In 2019, the New York Times “The truth is worth it” campaign was selected as the best commercial of the 2019https://en.esloganmagazine.com/ten-best-commercials-of-2019/ at the Cannes Advertising Festival. It was a differential and surprising announcement that defended the fact of explaining the truth at a time when “fake news” was beginning to emerge.
Now they are back with another ingenious advertising campaign run by the Droga5 agency; with the idea of offering readers a broader understanding of the world around them.
New York Times Commercial: “More of Life Brought to Life”
“More of life brought to life” is the peculiar title of the New York Times commercial made by Droga5 agency. It is an ingenious advertising campaign that tries to relate different topics that are far removed from each other in order to have a global vision of how the world today works.
The advertising campaign for The New York Times consists of three parts and follows in the footsteps of the award-winning campaign “The truth is worth it” with very well-cared editing. A succession of headlines and texts with overlays that emphasize the message that appears on the screen. The starting point leads us to different situations that weave the way in which everything is connected. In the end, we return to the initial starting point.
According to The New York Times, in a statement: “Our journalism provides readers with a broader and more connected understanding of the world around them. At a time when the world is more complex, we show how journalism is the common thread that helps to bring to life the issues and passions that matter most to our readers.”
Toby Treyer, Executive Creative Director at Droga5 commented: “Over the past five years working for The New York Times we have built a unique narrative for the brand, from typography to sound design to imagery, to tell a story. different every time. This time, the focus has been on the breadth of the world and on ‘essential subscription.’ There are parallels between the great journalistic panorama that this subscription offers and how that journalism can expand our minds”
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