Nike advert is an epic call to madness: “Awaken Your Madness”

Nike advert for the Euro Cup and the Copa América invites us to awaken our madness with its great stars.

When big events arrive, brands put all their effort into showing us their best advertising campaigns. And if there is a brand that never disappoints, it is Nike. In a year of celebration of the Eurocup and Copa América football, the brand invites us to awaken our madness.

And it does so with a signature campaign in which we see its big stars at full performance. The American multinational hits the table after the fabulous Adidas advert “Hey Jude” for the Euro Cup and delights us with a spectacular campaign.

“Awaken Your Madness” is the title of Nike’s advert for the Eurocup and the Copa América. It has been carried out by his parent agency, Wieden+Kennedy, with which he has been working all his life.

The campaign stars the brand’s biggest stars: Kylian Mbappé, Vinicius Junior and Erling Haaland and the stellar appearance of Ronaldinho as the god of football.

The premise of the Nike advertisement is the link between the genius and the madness that great footballers like Haaland, Mbappé or Vinicius Jr. have to perform at the highest level. During their search for excellence, we witness deranged vibes to the point that the three players cross their limits to get to know the god of football, embodied by Ronaldinho, who encourages them to release their madness.

An advertisement that lasts 2′ 20″ and that follows the path of Nike’s great advertising campaigns before a great event such as the Euro Cup held in Germany or the Copa América in the United States with Messi as a great star and football attraction.

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