Omega advert is an spectacular piece for the Paris 2024 Olympic Games
Omega advert for the Paris Olympic Games combines athletes with the most emblematic monuments of Paris.
The Olympic Games are coming and with it, the big advertising campaigns. Coca-Cola kicked things off with an inspiring campaign and now it is the turn of Omega, official sponsor of the event since 1932.
And the Swiss watch brand surprises us with a spectacular campaign that combines the most emblematic monuments of the French capital with the different sports modalities and their respective stars.
“Born to be a Legend” is the title of Omega advert for the Paris 2024 Olympic Games. The Swiss brand is one of the oldest brands that has been sponsoring the event, along with Coca-Cola. Although the Atlanta multinational began four years earlier, at the Amsterdam Olympic Games in 1928.
The piece is a tribute to the great athletes who will participate in the event. He combines them in a masterful way with the landscapes of the French capital. Thus, we see how the athletes compete in their respective disciplines and combining the great monuments of Paris such as the Champs-Élysées, the Arc de Triomphe or the Eiffel Tower.
Some of the protagonists are the swimmer Léon Marchand, the high jump athlete Gianmarco Tamberi, the pole vaulter Mondo Duplantis, the table tennis player Ma Long and the Paralympic fencer Bebe Vio.
According to the brand, in a statement: “The precision shown in the film is nothing less than Omega’s own accuracy when it comes to creating watches or timing each Olympic event with precision. The result is an inspiring video that represents the event. biggest sport in the world. And how athletes fight for their dreams with determination.”
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