“Chase Cars” is the title of Pepsi’s fun action in which they chase pizza delivery men.
Among so many emotional advertising campaigns, about self-improvement or awareness, we were missing some more mischievous creativity, about having fun, about breaking with the established.
It is precisely Pepsi’s latest advertising campaign that has given us hope. Titled “Chase Cars”, the brand is chasing pizza delivery drivers across the United States to include free Pepsi in their delivery.
“Chase Cars” is the title of Pepsi’s campaign in the United States. The brand is betting on a series of humorous videos with hidden cameras in which branded cars chase pizza deliverymen in order to include Pepsi soft drinks in their deliveries.
The reason is none other than the perfect pairing of a pizza with a cola drink, a complement that has become indispensable over the years. The brand thus intends to further accentuate the union of these two products by putting a stop to all those who order a pizza without a Pepsi.
To do this, they have branded a car that is not exactly discreet: A blue sports car with a very striking can on its roof. And they have started chasing delivery people in a funny and striking way. Every time a delivery person made the delivery, a Pepsi worker appeared out of nowhere to deliver the Pepsi cans, to the astonishment of the delivery person.
Pepsi’s action aims to reinforce this association between the drink and pizza, and to do so they have launched an exclusive promotion on the home delivery platform DoorDash. If you include a bottle of the brand’s soda, you get free pizzas.
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