Rihanna and A$AP star in Fenty Skin commercial
Born to Steal: Yours, Mine, Ours is the title of the advertising campaign
Rihanna and A$AP Rocky are the stars of the cosmetic brand owned by the singer.
Big stars usually invest their profits in creating new businesses. This is the case of the singer Rihanna, who launched Fenty, a high-end cosmetic brand that stands out for its wide inclusion of skin tones. Its foundation, Pro Filt’R, became highly sought after since its first launch.
Now he has launched a campaign with A$AP Rocky, American rapper and husband of Rihanna. They have done it with a classic advertisement filmed in black and white, reminiscent of the old films of the 1930s.
“Born to Steal: Yours, Mine, Ours” is the title of Rihanna and A$AP Rocky’s advert for the Fenty Skin brand.
The piece, shot in black and white, has “noir” film overtones to represent the vintage aesthetic of the Fenty Skin product. The singer is shown as a 1930s “Femme Fatale” who gets everything she wants while she plots against her own partner, rapper A$AP Rocky.
It is the second appearance of Rihanna and A$AP Rocky in a Fenty Skin advertising campaign. They had previously promoted the “Lux Balm” lip balm.
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