Sainsbury’s Christmas advert is a magical story inspired by Roald Dahl.
Sainsbury’s is one of the big brands when it comes to Christmas adverts. The British supermarket chain has left us with great advertising campaigns such as “1914” set during the Second World War.
This year it surprises us with a story based on Roald Dahl’s tale “The BFG”. The protagonist is called BFG, who will help a Sainsbury’s saleswoman prepare Christmas meals in every home.
“Sainsbury’s BIG Christmas” is the title of Sainsbury’s Christmas advert inspired by Roald Dahl’s classic “The BFG”. The campaign has been created by the agency New Commercial Arts.
The piece shows us captivating scenes to discover the 7.3-metre-tall giant with huge ears in his cave. The setting shows us a magical mess filled with rows of dream jars before he sets off to help Sophie, a Sainsbury’s shop assistant.
The Sainsbury’s Christmas advert shows us BFG and Sophie in search of food and fresh produce from Sainsbury’s trusted suppliers. Salmon, Brussels sprouts, Stilton cheese and more typical products that we can find in British supermarkets.
Emma Bisley, Campaign Director at Sainsbury’s, said: “The festive season is all about creating wonderful memories and we’re here to help our customers create a truly unforgettable Christmas with family and friends – especially when it comes to food. At Sainsbury’s, providing great food for all is at the heart of everything we do. We want to offer a wide range of high-quality food products suitable for any occasion – whether customers are looking for new Christmas treats or classic festive favourites, Sainsbury’s has something to suit all tastes and budgets across this year’s Christmas range.”
Watch | YouTube
