Salesforce’s Super Bowl advert starring Matthew McConaughey
McConaughey and Woody Harrelson share the screen in the advertising campaign
Salesforce’s Super Bowl advert puts the spotlight on Artificial Intelligence.
One of the most prominent companies in recent years is Salesforce. The American company is establishing itself as one of the standard-bearers of software and applications designed for sales and marketing.
And it has already been a few years since it started to carry out campaigns for the Super Bowl, and always accompanied by a standard-bearer: the actor Matthew McConaughey. This time, he shares the screen with Woody Harrelson, his partner in the series “True Detective.”
“Dining AI Fiasco” is the title of SalesForce’s Super Bowl advert. It’s thirty seconds long and will air during the Super Bowl halftime break, where the company will highlight the power of Artificial Intelligence applied to its CRM.
The piece shows us Matthew McConaughey eating on a restaurant terrace on a rainy night. The actor, stoic, endures the downpour even though the plate of food he receives is not the one he ordered. On the other sidewalk, in a restaurant sheltered from the rain, we see Woody Harrelson eating calmly and without problems. Finally, Woody convinces Matthew to join them.
The Salesforce advert sells us the benefits of Agentforce technology, Salesforce’s AI agent, which allows establishments to organize evenings based on different parameters. Among other things, it allows diners’ preferences to be known, reservations to be managed and possible changes to be made immediately.
Watch | YouTube
