Ben Affleck and his gang return for the Super Bowl in the Dunkin’ advert
The advertising campaign was carried out by the Artists Equity agency
Dunkin’ Super Bowl advert reunites the Boy Band led by Ben Affleck.
Super Bowl 2025 adverts will cost $8 million for thirty seconds of broadcast time. That’s why many brands are taking advantage of the proximity of the event to launch small teasers to capture the public’s attention at a much lower cost.
This is the case of the Dunkin’ brand, which last year launched one of the most acclaimed ads starring Ben Affleck. This time, the actor is reuniting his boy band to make an appearance at the Super Bowl halftime show.
“The Bean Method” is the title of the Dunkin’ Super Bowl advert produced by the agency Artist Equity, a creative studio founded by Ben Affleck and Matt Damon. The campaign reunites the boy band that was so successful last year at the Super Bowl in Paradise, Nevada.
In the teaser, we see the Affleck brothers waiting for Jeremy Strong to come out of his dressing room to film the next Dunkin’ ad. The actor who plays Kendall in “Succession” is submerged in a tank of coffee beans. The scene parodies Jeremy Strong’s intense method acting, which gets so into the skin of the characters that he behaves like them at all times.
In last year’s campaign, titled “The DunKings,” Ben Affleck sang the first song of the eponymous band formed with Matt Damon and Tom Brady, “Don’t Dunk Away at My Heart,” under the impassive (and embarrassed) gaze of Jennifer Lopez. Dunkin’s ad was a huge hit with Super Bowl viewers.
Watch | YouTube
