Marta Cardona

The Chanel advert embraces nostalgia to reinterpret its classic codes. Nostalgia in advertising is a very powerful tool that brands are eager to use. Being present in memories of a much better past strengthens our connection with a brand even…

The Coca-Cola advert captures all the emotions of football in its new global World Cup campaign. This summer, it’s World Cup time and brands are already setting the stage. If it was recently Adidas showcasing a campaign full of aura,…

The Cadbury advert is a moving story between two sisters that highlights the small gestures that connect us. If there is one brand that knows how to pull at the heartstrings, it is without a doubt Cadbury. Many people still…

Disney’s Christmas advert tells the story of a doodle looking for a mouth. If there’s one company that captures all the emotions of Christmas, it’s undoubtedly Disney. Every year, the entertainment giant delights us with a festive story crafted by…

Kylie Jenner’s campaign has sparked a wave of criticism on social media. Entrepreneur Kylie Jenner, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy — a true art form when it comes to staying at…

The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest…

The American Eagle campaign starring Sydney Sweeney has sparked controversy due to its wordplay. Controversies in advertising campaigns often come from the fashion industry. After all, they tend to be the most provocative and the ones that can hire trendy…

The Amazon Books advert wants to literally immerse us in our books. Reading is undoubtedly one of the most gratifying pleasures we have today. Those who love to read are lucky enough to be transported to other worlds in an…

Dove’s campaign adapts its “Real Beauty” to counter AI-generated beauty ideals. Dove is undoubtedly one of the most impactful brands in advertising. Its “Real Beauty” campaign, launched over 20 years ago, forever redefined the way brands talk about female beauty.…

The Volkswagen advert introduces us to Maxine, an indecisive man caught in various situations. The trademarks of Volkswagen’s campaigns are clear—they skillfully combine functionality, relatability, and humor with a very distinctive tone. Clear examples include “Let’s go for a drive”…

The new Pepsi advert reimagines the pleasure of unapologetically enjoying what we love. Pepsi is launching a new global campaign that encourages us to enjoy what we love and celebrate all our experiences without regrets. And it does so alongside…

Who sings the song in the Pepsi advert: “Thirsty for More” with David Beckham? In advertising, it is common to use new versions of old songs. Each year, the global music catalogue expands, and younger generations often struggle to have…

The Schweppes advert stands out for its blockbuster production in a campaign set on the Red Planet. Some of the most iconic advertising campaigns in the world have been led by beverage brands. Their need to reach a mass audience…

The Ikea advert titled “Hidden Tags” encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage.…

The Vanish advert is titled “The Bully Monster” and turns stains into a metaphor for bullying in schools. Bullying in schools is undoubtedly one of the behaviors we must eradicate. To achieve this, prevention in classrooms, education at home, and…