Skoda’s advert introduces its new electric SUV with a campaign that draws parallels with nature. In the visual codes of car advertising, we are used to seeing messages that emphasize power or cutting-edge technology. But this time, Skoda has taken…
Read More »
Stella Artois’ advert for Super Bowl features David Beckham’s twin brother. The Super Bowl is coming up this weekend and the campaigns are still coming out non-stop. One of the most active agencies is Artists Equity, owned by Matt Damon…
Read More »
Dunkin’ Super Bowl advert reunites the Boy Band led by Ben Affleck. Super Bowl 2025 adverts will cost $8 million for thirty seconds of broadcast time. That’s why many brands are taking advantage of the proximity of the event to…
Read More »
The brand has taken advantage of the use of artificial intelligence to remake three of its most classic Christmas ads. If there is one technology that has taken hold this year among all of us, it is undoubtedly artificial intelligence.…
Read More »
Lidl’s Christmas advert is a touching story about kindness and community. Christmas commercials are already out and with them, we can experience magical and inspiring moments. The adverts from Deutsche Telekom, Sainsbury’s, Aldi or John Lewis, each with their own…
Read More »
Etsy’s Christmas commercial features the famous character created by Martin Handford. In Christmas adverts it is common to see mythological characters from classic Christmas stories. This year we have the example of the Sainsbury’s Christmas advert, starring Roald Dahl’s “The…
Read More »
Whose song is playing in the John Lewis Christmas campaign: “Give Knowingly”? The Christmas campaign is here and with it, the emotional adverts from the big brands. They tend to be surprising, familiar or spectacular stories, but they all have…
Read More »
The Kleenex commercial is an everyday story inspired by emotional moments. One of the difficulties faced by creatives when creating advertising campaigns is being able to convey our daily life in 60 seconds. When this is achieved, the piece is…
Read More »
The Dove advert is titled “Most Likely To” and shows us all the insecurities that teenagers display, at a crucial time for their development. Adolescence is a crucial time for the development of any human being. The physical changes we…
Read More »
Tinder’s advert parodies the first dates you have on the app with the help of e.l.f. Cosmetics. The appearance of Tinder in 2012 revolutionized the dating world. With a simple swipe, you could choose from other users who were available…
Read More »
Calvin Klein’s Fall advert once again stars Jeremy Allen White. Fashion brands often target emerging stars, who connect with new trends and attract new generations. This is the case of the protagonist of Calvin Klein’s latest campaign. He is one…
Read More »
Knix’s advert encourages athletes to comment on whether they tested during their period that day. When we talk about women’s sport, dealing with menstruation is still a taboo. It is for society, for coaches and for athletes. And when there…
Read More »
Air Canada advert celebrates the heroic journey of a father seeking a better future for his children. The Olympic Games are often a source of inspiration and motivation. It is the dream of every athlete and where the work of…
Read More »
Roger Federer and Zendaya are the new ambassadors of the sports brand and they face each other in a tennis match. In June, the Swiss sports brand On presented actress Zendaya as its new brand ambassador. The American actress thus…
Read More »
Visa’s advert is an ode to the culture of effort to achieve success. For some time now, the advertising campaigns of the two large financial companies such as MasterCard or Visa focus more on inspiring future generations than on showing…
Read More »