Air Canada advert is an emotional story about the Paris 2024 Olympics
The FCB Toronto agency has been in charge of the advertising campaign
Air Canada advert celebrates the heroic journey of a father seeking a better future for his children.
The Olympic Games are often a source of inspiration and motivation. It is the dream of every athlete and where the work of four years and, in many cases, that of a lifetime is at stake. Each one of them has their great little personal story that has allowed them to reach the event.
These great little stories are the protagonists of Air Canada advert for the Paris 2024 Olympic Games. The campaign shows us how a Jamaican couple moves to Canada looking for a better future for their daughter, in a story that will excite us all.
“Ticket to Dream” is the title of Air Canada advert for the Paris 2024 Olympic Games made by the agency FCB Toronto. An emotional story about immigration and a father’s heroic journey in search of a better future.
The piece shows us two alternative stories. On the one hand we see a young couple in Jamaica looking for a life and overcoming obstacles to seek a better future. On the other hand, the typical images of effort and improvement of an athlete to be able to attend the Olympic Games. Both stories develop in parallel and show how they overcome obstacles to make their dreams come true. In the end, we see how the athlete is the daughter of parents who managed to emigrate to Canada.
According to Andy Shibata, vice president of brand at Air Canada: “We are immensely proud to honor the athletes of Team Canada, whose tireless spirit and drive to pursue their dreams is truly inspiring. Our ad brings together the drama and emotion of that journey and at the same time pays tribute to the resilience of our athletes. Inspiring us all ahead of the most prestigious sporting event in the world.”
For his part, Jeremiah McNama, executive creative director of FCB Toronto, commented: “Starting over in a new country requires hard work, determination and strength, the same qualities necessary to become an Olympic or Paralympic athlete. Both the travel and the Games are about chasing dreams and, through this ad, we show Air Canada’s role in both journeys.”
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