Motivating Visa advert celebrates those who go the extra mile
The advert stars Pharrell Williams, Sky Brown and Daniel Ricciardo among others.
Visa’s advert is an ode to the culture of effort to achieve success.
For some time now, the advertising campaigns of the two large financial companies such as MasterCard or Visa focus more on inspiring future generations than on showing the benefits of their service.
This is the case of Visa’s latest advertising campaign in which it promotes the culture of effort to achieve success. With a motivating announcement, we see how great stars such as the singer Pharrell Williams, the pilot Daniel Ricciardo or the chef Roy Cho have reached the required level of excellence.
Visa advert – Prodigies
“Prodigies” is the title of the Visa advert that will be launched online and on television channels around the world starting in July. The advertisements will also be broadcast during the Olympic and Paralympic Games, thus motivating viewers of the event.
The piece shows us the dreams that the protagonists had as children, showing the hard work and challenges they had to overcome to become successful superstars. A tribute to the small steps that are taken to be able to move forward and achieve the objectives that had been proposed.
Thus, we see big stars such as the singer Pharrell Williams, the pilot Daniel Ricciardo, the chef Roy Cho, the tennis player Iga Swiatek, the skater Sky Brown or the designer Gemma O’Brien.
According to Joao Seabra, Marketing Director of Visa in Spain and Portugal: “The campaign illustrates Visa’s belief that, regardless of what it means to each person, success is not achieved overnight. Success happens thanks to the power of small steps taken by people who strive to continually improve. This applies to some of the biggest names in the world of sports, music and art, but also to any anonymous person.”
For his part, Pharrell Williams commented on the campaign: “The Visa campaign connects with anyone who will stop at nothing to pursue their dreams. There can be so many ups and downs on the road to success that there really is no overnight success. in the morning. It’s about taking those small steps forward to make big things happen.”
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