Starbucks’ original Christmas advert: “Drink in, Breathe out”
The advertising campaign was carried out by the TBWA\London agency
Starbucks’ Christmas advert encourages us to escape the holiday hustle and bustle.
Christmas adverts are still in full swing and brands are positioning themselves in their Christmas campaigns. But there is always a first moment to launch an advertising campaign at Christmas. This is the case of Starbucks, which has launched its first creative in the festive season.
The American multinational coffee company presents itself as an oasis among all the Christmas hustle and bustle and invites us to take a break in the midst of the maelstrom.
“Drink In, Breathe Out” is the title of the Starbucks advert made by the agency TBWA\London and the animation studio Blinkink. The piece is a mix of 3D sets with 2D Stop Motion animated characters.
The piece shows us how the hustle and bustle of the holidays begins in every city. You have to prepare the gifts, decorate the house, buy the food, endure the Christmas lunch at the office, among many other things. The brand invites us to take a break from all the hustle and bustle, and Starbucks establishments become an oasis where we can rest and have a piece of peace.
The Starbucks Christmas advert was made by the animation studio Blinkink, creators of Coldplay’s music videos and campaigns for Prada, among others. The campaign captures all the emotional nuances that the end of the year brings with it and makes a clear message to us: we must find the opportunity to reconnect with ourselves and recharge our batteries.
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