Nike surprises us again with a split-screen ad titled “You Can’t Stop Us”.
Sometimes advertising surprises you again, makes you believe again and makes you fall in love again. There are advertising campaigns that mark a before and after and inspire those who see them. That is the art of advertising, convince yourself in 30, 60 or 90 seconds and change a bit of yourself. For great inspirational advertising campaigns we have many examples: “Think Different” by Apple, “For the human race” by Coca-Cola or “Thank You Mom” by P&G. But if there is any brand that takes advertising campaigns to another level, that is Nike.
At the advertising agency we are fans of the work done by the Wieden + Kennedy agency, in charge of Nike’s campaigns. A brand that has had advertising as a substantial axis of its expansion in the world. We all remember that fantastic “Good vs Evil” with Eric Cantona or the famous “Airport” with the Brazilian team.
More recently, it has continued to surprise us with campaigns such as “Air”, which was chosen as the best ad of 2018 by our agency, or “Dream Further”, in which the plea in favor of women’s football became stronger than ever. Today, Nike has surpassed itself again with a spectacular announcement of the best campaign of the year.
“You can’t stop us” is Nike’s spectacular ad with the intention of returning to normal after the pandemic. The brand sends a message of hope, unity and motivation to stay fit during this time of confinement and outbreaks.
The NBA premiere at DisneyWorld was the perfect event for Nike to debut its announcement. “You can’t stop us” shows us on split screen two different images that are synchronized to the millimeter. The montage highlights the similarities between amateur athletes and elite athletes worldwide.
The list of athletes that appear is extensive, but we highlight Lebron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick or Kylian Mbappé.
The commercial has been made by the agency Wieden + Kennedy Portland and is narrated by the American football player Megan Rapinoe. To carry it out, more than 4,000 audiovisual pieces have been analyzed to achieve the desired effect. A piece that is amazing the world and has received thousands of positive comments.
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