Adidas advert for the Euro Cup and the English team: “Hey Jude”
The Johannes Leonardo agency has been in charge of the advertising campaign
The Adidas advert encourages the English team to pick themselves up after defeats with “Hey Jude”.
Major international competitions bring out the feelings of the most die-hard fans. But if there is a country that has suffered tough defeats and that, despite its football importance, has not won major titles, it is England.
And precisely, the willingness to get up again to try again is the leiv motiv of the Adidas advert. The German brand cheers on the English team to the rhythm of “Hey Jude”, the popular Beatles song that refers to the country’s new star: Jude Bellingham.
Adidas commercial: “Hey Jude”
“Hey Jude” is the title of the Adidas advert for Euro 2024. It was made by the Johannes Leonardo agency and directed by British filmmaker Greg Hackett. The brand takes advantage of the rising trend of one of its biggest stars to give it all the spotlight: Jude Bellingham.
The entire piece moves to the rhythm of the popular Beatles song “Hey Jude” and which has become an anthem when fans want to chant for their idol on the field. Adidas take advantage of and uses the lyrics of the song “Take a sad song and make it better” to draw a parallel with the English team and its disagreements in major tournaments.
And the English team only has one Euro Cup, won in 1966. Very little considering the capital importance of the English in world football. During all this time he has only experienced disappointments in every major event.
Adidas commercial in video
The Adidas advert takes a tour of those disappointments and how they have marked fans for different generations. But little by little the spot becomes vital and encourages us to get up to try it again. A new batch of English footballers, led by Jude Bellingham, are set to take the cup home.
According to the ad’s director, Greg Hackett: “I’ve watched every Euro tournament and I really believe that being an England fan involves a flood of emotions. We wanted those emotions to be present in the ad to show that with Jude and the rest of The young and talented English team has reasons to feel hopeful and also very proud.”
For his part, Steve Marks, senior director of brand communications at Adidas: “The spot perfectly portrays the heart and mind of a nation obsessed with football. Sport has the power to unite people and exude optimism and joy for a competition. With this announcement we wanted to inspire athletes and fans alike to follow the example of Jude and his colleagues, overcome the pressure and spur their love for this beautiful sport.”
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