The Amazon’s Christmas ad is starring by its logo smile at boxes.

We liked Amazon’s Christmas ad. The American multinational of e-commerce initiates Christmas campaign with a funny spot titled “Give”. The ad is carried out by the smile of the logo printed on the boxes.

With a record turnover this Christmas campaign (if we include the Black Friday) expects an increase in online purchases of 15%.

They have made a funny spot titled “Give” to start the Christmas campaign. In it, the iconic smile of the logo in the boxes comes alive to spread its joy to the recipient of the package. The Amazon’s Christmas ad is based on a simple and emotional story; where we see the entire shipping process from when the consumer buys a product until it arrives. Throughout this process, the boxes sing to the sound of “Give a Little Bit” by Supertramp. And they show us the conveyor belt, the storage, the distribution in trucks, ships and airplanes until reaching the recipient.

Via | Creatividad en Blanco