Apple advert with Pedro Pascal to promote AirPods 4
Director Spike Jonze and agency TBWA\Media Arts Lab are in charge of the advertising campaign
Apple Advert with Pedro Pascal introduces the AirPods 4 with a campaign directed by Spike Jonze.
For a long time now, Apple has been surprising us with impactful and entertaining advertising campaigns to showcase its AirPods range. This time, we see the acclaimed actor Pedro Pascal dancing to the rhythm of the music in a piece directed by Spike Jonze.
In fact, the director of the award-winning “Welcome Home” Apple Advert returns with a campaign that is set to become a benchmark in advertising, thanks to its artistic and cinematographic direction, as well as the emotional use of music.
“Someday” is the title of the Apple Advert with Pedro Pascal, created by the TBWA\Media Arts Lab agency, directed by Spike Jonze, and starring the acclaimed actor known for “The Mandalorian” and “The Last of Us”.
The piece uses music as the guiding thread in Pedro Pascal’s emotional journey through heartbreak. Thanks to the noise cancellation of the AirPods, the actor experiences a drastic shift in emotional narrative, all set to the song “Conticinio” by Guitarricadelafuente.
Gradually, the actor immerses himself in the music and dance, transforming the scene into a vibrant and energetic landscape. The actor’s movements are choreographed by Tanisha Scott, as the music shifts to “Perfect” by Sam i with Tropkillaz, marking the turning point in the Apple Advert.
Apple Advert with Pedro Pascal Making Of
Watch | YouTube
