The spectacular Asus commercial and its new laptops: “Another Level”

Asus commercial is a spectacular piece that highlights the benefits of its new laptops.

Laptops are experiencing a second youth. In tow of Apple’s M1 chip, brands are striving to launch increasingly efficient and powerful products. This is the case of the new Asus laptops, aimed at graphics professionals: The ZenBook series, the ProArt StudioBook series and the VivoBook Pro series.

To announce its market launch, it has created a spectacular advertising campaign with incredible visual effects.

“Another Level” is the revealing title of the Asus commercial. It has been produced by Zoom Films and directed by Camile Marotte, who had previously worked for Asus. The piece is a display of visual effects that unfold at a high rate. Electric colors and neon compositions playing with reflections stand out to the rhythm of On The Larceny’s song “Another Level”.

According to the Asus statement: “Each of the scenarios features a creative working on their laptop. In them you can see how they use the capabilities of the team to incorporate graphic elements into the reality before their eyes.”

Director Camile Marotte added: “Asus has given us carte blanche for storytelling and creativity. As the new laptops are designed specifically for creators, we saw a lot of potential to develop a really interesting concept.”

Watch | Vimeo