Cannes Lions Winners 2025

All the winners of the 2026 Cannes Lions International Festival of Creativity, the Oscars of advertising

June is here, and with it comes the Cannes Lions International Festival of Creativity. Known as the Oscars of the advertising industry, the event takes place in Cannes to recognize the best campaigns of the year. Following changes to this year’s judging criteria, entries dropped by 25%, granting even greater prestige to the winning pieces. Awards are divided into Shortlist, Bronze Lions, Silver Lions, Gold Lions, and the Grand Prix, which is the highest recognition in each category. There is also the Titanium Grand Prix, awarded to game-changing, boundary-pushing ideas that challenge traditional creativity.

The big winners of this edition were heavily shaped by the rise of artificial intelligence, creator culture, and a strong focus on technical craftsmanship and social transformation. “Claude,” Mother’s campaign for Anthropic’s AI, and Apple TV’s stunning rebrand by TBWA\Media Arts Lab were among the festival’s most celebrated standouts.

These are all the 2026 Cannes Lions winners.

Audio & Radio: “Coquí Alarmed” – Hyundai (BBDO Puerto Rico)

Film: “Claude” – Anthropic (Mother)

Outdoor: “Field Barcode” – Mercado Livre (Gut)

Print & Publishing: “Look Familiar?” – Heinz (Rethink)

Design: “Apple TV Rebrand” – Apple TV (TBWA\Media Arts Lab)

Digital Craft: “Project Genie” – Google (Google Deepmind)

Film Craft: “Your Way Out” – Coinbase (Isle of Any)

Industry Craft: “Tiny Coffee Shops” – De’Longhi (Lola Madrid)

Creative B2B: “The Faroe Islands Space Program” – SKF (Nord)

Creative Data: “SOS POS” – BCP (Circus Grey)

Direct: “Uva Uva Bombón” – Uva App (De La Cruz Ogilvy)

Media: “Build Your Own Super Bowl Commercial” – Uber Eats (Special)

PR: “The KitKat Heist” – KitKat (Burson)

Social & Creator: “Could Have Been A Heineken” – Heineken (LePub)

Entertainment / Entertainment for Music: “Original Forever” – Adidas Originals feat. Oasis (Johannes Leonardo)

Entertainment for Gaming: “Copycats Welcome” – Clash Royale (David)

Entertainment for Music: “Berghain” – Rosalía ft Björk and Yves Tumor (Canada)

Entertainment for Sport: “The Thousand Sponsors of Muni” – Club Deportivo Municipal (McCann Lima)

Brand Experience & Activation: “Expedition Impossible” – Columbia Sportswear (adam&eveDDB\TBWA)

Creative Business Transformation: “The Wedding Rice” – Wikifarmer (McCann Athens)

Creative Commerce: “Lucky Fan Index” – Wisła Kraków Football Club (VML Poland)

Innovation Lions: “Supernova Adaptive” – Adidas (TBWA\Canada)

Luxury: “Warmer Together” – Moncler feat. Al Pacino & Robert De Niro (WeSayHi)

Health & Wellness: “The Periodic Fable” – The Ordinary (Uncommon Creative Studio)

Lion Health Campaign for Good: “Vehicle of Hope” – Caritas (Differ)

Pharma: “Relax Your Tight End” – Novartis (Fallon)

Creative Effectiveness: “Three Words” – AXA France (Publicis Conseil)

Creative Strategy: “The Pub That Refused To Die” – Heineken (LePub)

Glass Lion for Change: “Nigrum Corpus” – Idomed & Instituto Yduqs (Art Plan)

Grand Prix for Good: “600K Network” – Comando Con Venezuela (Rainbow Lobster)

Sustainable Development Goals: “Paid Sick Leave For Cows” – Too Good (The Partnership Agency)

Titanium Lions: “Haven” – Suncorp Insurance (Leo Australia)