The Dacia advert song for the new Dacia Sandero is a 90s classic.
If there’s one thing that’s inseparable, it’s music and advertising. Adding a great song to your campaign elevates its overall quality. A good song is the skin that wraps the entire piece, and it can determine whether a campaign succeeds or not.
This is the case with the Dacia advert song used to present the new Dacia Sandero in 2026. The advert itself is quite simple and follows classic advertising conventions without taking many risks. In the end, its goal is to showcase the new Dacia Sandero and what this model represents for drivers. But… who sings the Dacia advert song in 2026? Let’s find out.
“I’d Do Anything for Love” by Meat Loaf is the Dacia advert song
The Dacia advert song 2026 is titled “I’d Do Anything For Love (But I Won’t Do That)” by Meat Loaf (with Lorraine Crosby). It was released in 1993 as part of the album Bat Out of Hell II: Back into Hell and marked the return of his collaboration with Jim Steinman.
Despite its 12-minute length, it became a huge international success: it reached number one in 28 countries and became the artist’s biggest commercial achievement, as well as his only number one on charts such as the Billboard Hot 100 and the UK Singles Chart. It was also the best-selling single in the UK in 1993 and received platinum certifications in both the United States and the United Kingdom.
The Dacia Sandero advert song was created by the agency Publicis Conseil, directed by Pierre Dupaquier (WAFLA) and produced by Iconoclast. The piece shows a street intersection where several Dacia Sandero cars meet, a simple but highly effective visual device to underline a key idea: if there are more than three million units on the road across Europe, it’s almost impossible not to come across one.
The advert builds its narrative through small, unexpected everyday situations: a pedestrian caught in the rain, a young woman who misses her bus, a roadside breakdown that brings together a teenager and her father. In each of these scenes, the Sandero appears as a logical and practical solution—the vehicle that helps you keep moving when things don’t go as planned. All set to the rhythm of the Dacia Sandero advert song “I’d Do Anything for Love (But I Won’t Do That)” by Meat Loaf. A classic that gives you goosebumps and makes it impossible not to feel moved when listening to the late American artist.
Listen | Spotify
