Who sings the song featured in the John Lewis 2025 Christmas campaign: “Where Love Lives”?
With the arrival of the holiday season, the most anticipated commercials of the year also make their debut: those emotional ads that big brands use to move audiences. Heartwarming, surprising, or visually stunning stories — but all with a common thread: music as the emotional connector.
Iconic examples include the John Lewis Christmas adverts or the Sainsbury’s Christmas ads, which year after year turn their campaigns into small musical stories capable of touching the audience’s heart. In its latest campaign, John Lewis once again relies on this formula, using music as the central element of a father–son relationship. But… who sings the song in the John Lewis 2025 advert? Let’s find out.
“Where Love Lives” by Alison Limerick is the song featured in the John Lewis 2025 Christmas advert
The song in the John Lewis 2025 Christmas advert is titled “Where Love Lives” by Alison Limerick — a 90s classic reimagined in a slower, modern version by British singer and producer Labrinth. Thus, the advert features two versions of the same song.
The first one is the Classic Club Mix of Where Love Lives, performed by Alison Limerick, Frankie Knuckles, and David Morales.
The second is the slower version of “Where Love Lives” by Alison Limerick and Labrinth.
The John Lewis Christmas advert song will be released as a limited-edition vinyl featuring both versions, available in Rough Trade sections inside stores and through the brand’s shopping app.
Proceeds from the record, priced at £14.99, will go to the John Lewis Partnership’s Building Happier Futures program, which supports young people who have grown up in the foster care system.
John Lewis Christmas Advert – Where Love Lives
The John Lewis Christmas advert is titled “Wherever Love Lives” and was created by the agency Saatchi & Saatchi.
Throughout the two-minute film, the story takes us on a musical journey that reflects the bond between father and son. The chosen song, “Where Love Lives” by Alison Limerick, reinterpreted by artist and producer Labrinth, acts as both soundtrack and symbol of their emotional connection.
Visually, the ad transports us to a lively nightclub where music and dance become a universal language of affection and gratitude. The story concludes with the slogan “If you can’t find the words, find the gift”, a phrase that perfectly captures the spirit of the campaign.
Listen | Where Love Lives Classic Club Mix
Listen | Where Love Lives
