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The Fox Sports commercial for the Women’s World Cup: “Usa vs The World”

The Fox Sports commercial for the Women’s World Cup presents the current champions as the rival to beat. When we talk about women’s soccer, we have to talk about the great dominator: USA. Four world titles, four Olympic Games gold…

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Adidas commercial for the Women’s World Cup

“Play Until They Can’t Look Away” is the title of the Adidas commercial for the FIFA Women’s World Cup. Historically, the World Cup have served as a showcase for the big brands, marking a before and after at the communicative…

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Orange commercial replaces female soccer players with men

Orange’s commercial recreates the movements of female players and substitutes plays as if they were made by male players. Step by step, interest in women’s soccer is growing and this sport is finding its place in the competitive sports scene.…

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