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Ikea’s new advert makes its price tag the only protagonist to anticipate the emotions yet to come. If there is one brand capable of evolving its communication without losing its essence, it’s Ikea. The Swedish brand has been delighting us…

Robert De Niro and Al Pacino star in a campaign that celebrates inner warmth, friendship, and human connection. It may seem hard to believe, but Robert De Niro and Al Pacino had never starred in a commercial campaign together before.…

The Apple Advert is an ode to the blank canvas narrated by Jane Goodall. If there’s something Apple has mastered, it’s positioning itself as a driving force that enables people to move the world. One of those people was Jane…

Heinz’s Halloween advert is a tribute to classic horror movies. Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active companies…

The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works. If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some…

The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried…

The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially in the United States. Now,…

Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates a unique proposition…

The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is…

The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest…

Liquid Death’s advert makes water smarter thanks to Alexa. Liquid Death is undoubtedly one of the edgiest brands right now. Its interesting proposal—basically selling canned water—has made it attractive to young audiences, all thanks to aggressive, fun, and original advertising.…

The Tempo commercial is a moving story about a taxi driver’s empathy with his passengers. In the world of advertising, there is often a tendency toward grandiosity and spectacle. But sometimes the simple, everyday stories are the ones that resonate…

The collective Smartphone Free Childhood launches an ad denouncing the digital pressure children are exposed to. Some of the most impactful advertising campaigns don’t come from big brands, but from social movements that aim to open our eyes to uncomfortable…

The Uber Eats advert presents us with a funny mix-up featuring the actor from Málaga. Without a doubt, from an advertising standpoint, Uber Eats is on a roll. Recently, it won the Emmy for Best Advert of the Year with…

The John Lewis advert celebrates 100 years of the department store with a tribute to British culture. When we talk about advertising campaigns, without a doubt John Lewis has been one of the pioneering brands that set the pace. All…