Zara’s commercial is titled “Back to Work” and is one of the few audiovisual pieces in the fashion brand’s strategy. Zara’s advertising strategy does not contemplate the creation of audiovisual pieces such as advertisements or advertising campaigns. It is not…
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We analyze the marketing and advertising strategy of Zara, the Spanish fashion brand that does not carry out conventional advertising. Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard…
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