Zara

Advertising

Zara’s commercial recreates everyday life when returning to the office

Zara’s commercial is titled “Back to Work” and is one of the few audiovisual pieces in the fashion brand’s strategy. Zara’s advertising strategy does not contemplate the creation of audiovisual pieces such as advertisements or advertising campaigns. It is not…

Read More »
Marketing

The marketing and advertising strategy of Zara

We analyze the marketing and advertising strategy of Zara, the Spanish fashion brand that does not carry out conventional advertising. Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard…

Read More »
Back to top button