The motivational Gatorade commercial narrated by Michael Jordan
The agency TBWA\Chiat\Day has been in charge of the advertising campaign
The Gatorade commercial is narrated by Michael Jordan and brings back the iconic slogan “Is it in you?”
In the 90s, the company specializing in sports drinks Gatorade was one of the most recognized brands in the world of sports. In fact, his catchphrases “Be Like Mike” and “Is It In You?” They reached such a point of popularity that they rivaled Nike’s slogan: “Just Do It.”
Now it has carried out a campaign that recovers the essence of those advertisements that marked a generation. The brand recovers black and white images with a small note of color. All narrated by Michael Jordan.
“It Hasn’t Changed” is the title of the Gatorade commercial made by the agency TBWA\Chiat\Day. It is narrated by Michael Jordan and is the central axis of Gatorade’s ambitious campaign, the largest in its history.
With a black and white look in the style of the advertisements that Michael Jordan recorded in the 90s, we are presented with several situations. The protagonists are athletes Jayson Tatum, Sydney McLaughlin-Levrone, Caitlin Clark, A’ja Wilson and Josh Allen. These will show us key moments in their careers that have led them to transcend beyond the playing field.
The Gatorade commercial focuses on the motivation, inspiration and gratification that sports and competition provide. And according to the brand, 53% of athletes born after 95 abandon the sport due to social pressure and the high expectations placed on them.
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