Hellmann’s advert for Super Bowl brings back a classic romantic comedy

Hellmann’s advert for Super Bowl 2025 is filmed at the same restaurant as the movie.

The Super Bowl is coming and brands are beginning to delight us with their best creatives. It is an event where all kinds of luxuries are allowed and where the great Hollywood stars abound. To heat up the atmosphere, the sauce brand Hellmann’s has launched a teaser where its intentions are hinted at.

Everything points to nothing more and nothing less than a sequel or homage to the famous film “When Harry Met Sally”. The brand has filmed a teaser at the famous restaurant Kat’z Delicatessen, where the famous orgasm scene was filmed.

Hellmann’s Super Bowl Teaser 2025

The Hellmann’s advert for Super Bowl suggests that the stars of the famous comedy released in the late 80s will meet again 36 years later.

The piece shows a waitress taking a very meticulous order from a woman whose face we cannot see. A very characteristic gesture of Sally, the character played by Meg Ryan. In addition, a version of the song “It Had To Be You” plays in the background, which is part of the soundtrack of the film.

The brand has issued a statement in which it assures us that its NFL ad will pay tribute to a famous scene from romantic comedies of the 80s. It will debut a special sandwich that will surely be one of the most sought-after items during the Super Bowl halftime.

According to Jessica Grigoriou, senior VP of marketing for condiments at Unilever in North America: “This year we are tapping into nostalgia with a classic and the timeless appeal of Hellmann’s, which has been a part of many tasty moments since 1913.”

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