Lego Christmas advert: “Cataclaws is coming to home”
The company's internal agency Our Lego Agency was in charge of the advertising campaign
Lego’s Christmas ad features a cat playing Santa Claus.
One of the most prominent brands during the Christmas season is Lego. The Danish multinational’s sets are undoubtedly one of the most gifted items during Christmas and to this end, the brand has prepared the festive campaign thoroughly.
This time, Lego wanted to present a new character that will come to boost imagination around the world: Cataclaws. A cat made of Lego born from the imagination of children to remind us that there is nothing more important than playing together at Christmas.
Lego Christmas advert: “Cataclaws is coming to town”
“Cataclaws is coming to home” is the title of the Lego Christmas advert made by the company’s in-house agency Our LEGO Ageny in collaboration with the Lego global brand development team. It was directed by the directing duo Alaska and produced by New-Land.
The piece shows us how some children, seeing their parents in a hurry preparing the festive meals, create a character that will save Christmas: Cataclaws. This cat made with Lego pieces will show everyone the importance of playing during these holidays.
In the Lego Christmas advert we will be able to find more than 20 products and unique constructions of the brand, such as the Cataclaws sweater or his hat with the construction instructions. In the advert we will also discover cameos of famous characters much loved by everyone.
Nic Taylor, Senior Vice President and Head of Our LEGO Agency: “We’re thrilled to bring Cataclaws to life and finally release her into the world. She represents the power of children’s innate creativity, reminding us all that there are no limits to our imagination when we build with LEGO bricks and unlock those special moments with family and friends through play.”
Carlo Cavallone, Vice President Creative at Our LEGO Agency: “We hope this campaign captures the joy of the holiday season and the role that LEGO play can play in that. With our partners Alaska and New-Land, we’re proud to have brought something to life that showcases our new feline friend and all the wonderful products on offer to help kids channel their creativity.”
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