Advertising

Decathlon renews its corporate image and brand strategy

Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…

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Advertising

The Stella Artois clothing line that encourages us to steal their glasses: “Steal Artois”

The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in establishments and…

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