Nike’s advert for the Paris Paralympic Games focuses on the ultra-competitiveness of Paralympic athletes. When the Olympic Games are over, the spotlight turns to the Paralympic Games, an example of integration and overcoming that often far surpasses its better-known counterpart.…
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Coca-Cola’s campaign seeks those reinterpretations of its logo around the world. The Coca Cola logo is one of the most iconic in the world. Over the years, it has undergone changes to meet different aesthetic needs, evolving into the iconic…
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Volkswagen’s advert is a tribute to the iconic Golf model, which turns 50 years old. Volkswagen is one of the car brands that has the most iconic models under its belt. From the genuine Beetle to the California van. But…
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Burger King’s campaign reflects jealousy when a brother comes home. When a couple usually has a second child, the first must go through a process of acceptance and understand that he will no longer be the one receiving all the…
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Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…
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The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in establishments and…
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